Frezza
Brand Identity, Packaging
A complete brand overhaul for the iconic ready-to-drink coffee Paulig Frezza. Art Directing / Designing a new visual identity, packaging and marketing key visuals.
Client: Paulig
Creative:
Wolf German • Art Director / Designer
Antti Asumaa • Creative Director
Joni Karsikko • Key Visual Designer
Agency: Pulp Agency
Paulig in Brief:
Coffee and food company
Revenue: € 907 million
Employees: 2,130 in 13 countries
Products available in over 40 countries