Huski
Brand Identity, Naming, Packaging
Designing the original Huski Chocolate brand. Process included brand strategy, product naming, key-messaging, and brand look and feel.
The product concept was to solve a problem for the HoReCa industry within ski resorts around the world: providing a quickly served hot chocolate that tasted like the real thing.
The brand was designed to connect with grownups first. Not just to differentiate from all the kids’ brands, but to give the HoReCa industry a cold weather mixer.
To make hot chocolate great again, the brand was designed with high consumer appeal, and brand extendability from machines to sachets, ready-to-drink chocolate milks, chocolate bars, and must-have level apparel.
Athlete and explorer cooperation was designed to be at the core of the brand story. The first mountain was conquered in Antarctica, by professional explorer Pata Degerman. It was named Mount Huski.
Client: Huski Chocolate
Creative:
Wolf German, Antti Asumaa
Huski Chocolate drinks are currently available around Europe and North America.