SOME SAY THEY'RE ALL ABOUT THE BIG PICTURE. THEY THROW A FOCUS GROUP AND SOME STATS AT YOU AND SAY THAT'S IT. I SAY THAT'S NOT A PICTURE AT ALL.
Having fingers on the pulse of the world. Being genuinely interested in people and their psyche. Having understanding towards finest detail. Those are some of the essential but often forgotten building blocks of a big picture. It's a mosaic, not a spreadsheet. And if you don't see or respect those little pictures, you can't truly master the big one.
I have seen a lot of compromises on my desk. I have yielded and I can live with that. However, my goal is to find a working culture and a professional family that I can share my values with.
I'm a creative thinker and designer with more than 20 years of experience. I work both with creative agencies and selected clients of my own. Creative Direction, Art Direction, Design & Film are my forte. From logos and identities to brand strategy and film. I'm native in B2C and B2B, skilled both in ATL and BTL. I've been self-employed most of my life which has made me very accustomed to interacting with clients and hands-on familiar with the realities of running a business. I grew up in advertising, I was educated in film and I'm an entrepreneur at heart.
Wolf Virkki / Resume
University of the Arts London / Bachelor of Arts (Hons) Film & Video
London, United Kingdom
2000 - 2003
Art Direction, Creative Direction, Concept Design, Graphic Design, Film Directing
Film Producing, Writing and Editing, Motion Graphics, UX Design, Copywriting, Sound Design, Illustration.
English (Native or Bilingual proficiency)
Finnish (Native or Bilingual proficiency)
Swedish (Limited working proficiency)
German (Elementary proficiency)
Best Consumer Event in Finland, Evento, 2017
Sponsorship of the Year Award, SJTM Finland, 2017
Ad of The Year, MARK Turku, 2014
The Communications Campaign of the Year, ProCom, 2005
Best Domestic Music Video, EMMA Award (The Finnish Grammy), 2005
Painting, Golf, Yoga, Hiking, Arts, Design, Food, Wine, Politics.
Currently I live in Houston, TX with my fiancée and her 5 year old daughter.
Ponsse, Nine Energy Service, Neste, The Weir Group, Crystaphase, Vepica, Hidex, Deltamarin, Sandvik, John Deere Forestry, Paroc, Perkin Elmer, Nordkalk, FairfieldNodal, The Reach Group, Vaisala, FMC Technologies, Marinetek
YIT, Fulbrook, Auratum
CREATIVE Work History
CREATIVE / DESIGNER
LUCKY FRANK MARKETING LIMITED
A one man creative consultancy offering creative services mainly for creative agencies. Responsible for senior level creative work on long-term freelance basis. Creative Direction, Art Direction, Concept Design, Graphic Design and Film.
Creative agency clients include:
PENNEBAKER / Houston, TX / 2015 - Present
FIFTH RING / Houston, TX / 2016 - 2017
OSG / Helsinki, Finland / 2015 - 2016
ZEELAND PLC / Turku, Finland / 2014
PANIC MARKETING / Turku, Finland / 2012
PULP AGENCY / Helsinki, Finland / 2011 - 2015
ÖÖÖ / Helsinki, Finland / 2011
ID BBN / Turku, Finland / 2009 - 2012
HUSKI INTERNATIONAL AG
Original Brand Development, Creative Direction and Design. HUSKI Chocolate is a hot chocolate brand and vending concept, available in Europe and the United States.
May 2012 - December 2016 (4 years 8 months)
CREATIVE PRODUCER, ART DIRECTOR, CO-FOUNDER, CO-OWNER
DOUBLE CROSS MEDIA HOUSE LTD
An awarded film and television production / creative agency. Responsible for creating all creative concepts and handling key account relations.
2001 - 2007 (7 years)
ART DIRECTOR FOR THE EU ELECTIONS CAMPAIGN
NATIONAL COALITION PARTY
Art Direction of the European Parliamentary Elections Campaign. Working in a task group / marketing think tank comprising with the best marketing and advertising talent in Finland.
2004 (8 months)
Re-branding the customer magazine for Naantali Spa Resort and Sunborn Yacht Hotel.
Summer 2002 (3 months)
YLE (FINNISH BROADCASTING COMPANY)
Producing and writing a 60 min. documentary for Finnish Television.
Summer 2002 (3 months)
PRODUCER, PRODUCTION MANAGER, CAMERA MAN, SOUND RECORDIST
Summer 2001 (3 months)
FREELANCE GRAPHIC DESIGNER
1996 - 2000 (5 years)
Kulmakunta Newspaper in Finland
My first job was drawing a weekly comic strip for the local newspaper at the age of 13
OTHER WORK HISTORY
Political marketing & PR, Event management & design, Event hosting, Journalist (travel & politics), Stage manager for major rock festivals, Stage hand for major rock concerts, Golf store sales associate. I've also served in the Finnish Navy.
POSITIONS OF TRUST
FOUNDING BOARD MEMBER
FINNISH AMERICAN CHAMBER OF COMMERCE GREATER HOUSTON
November 2015 - Present
CITY OF HELSINKI CULTURE AND LIBRARY COMMITTEE
ARTS & CULTURE COMMITTEE OF NATIONAL COALITION PARTY
Numerous other positions of trust in politics, sports and youth work.