Wolf
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Neste


AWARD: SJTM Finland Sponsorship of the Year 2017

Next generation branding with a campaign concept for Neste in how to reach the 'Generation Now'. Creating a high profile film with a web based competition. Athlete cooperation with professional snowboarder Antti Autti. Read more from the Wlog

CLIENT: Neste

CREATIVE TEAM:
Wolf Virkki
Antti Asumaa
Henri Kunnas

CREATIVE AGENCY: Pulp Agency
DIGITAL AGENCY: TBWA\Helsinki
FILM PRODUCTION: Pablo Films

WATCH VIDEO BELOW

Voice Over Translation:
I find it highly important that I can improve myself in an environment that demands more of me as a snowboarder. And it’s much more intriguing with all the boundaries that nature sets. Sometimes people ask what the most daring trick of my career is, but I feel that I haven’t done that in competitive surroundings. Of course it raises questions when a Finnish athlete says no to the Olympics. That was probably the hardest trick of my career, but at the same time it made me realize it’s my only way to evolve and take my skills forward.
ANTTI AUTTI - Freeride Snowboarder. NESTE - The Only Way is Forward.