● Designing a Lobby Bar concept for Sokos Hotel Pasila, including core concept and idea, menu and music concepts, logo, visual identity and staff clothing.
The core idea was to design a hotel lobby bar that would emotionally engage people working in Pasila, the media district of Helsinki, Finland. To achieve this, the bar was decorated with real life items with historic value, most of them scouted from surrounding companies like YLE (the Finnish Broadcasting Company) and Police headquarters among others. The design stage was also a marketing tool to incorporate surrounding companies and their employees to be a part of the building process. ● CLIENT: Sokos Hotels and Radisson Blu
CREATIVE TEAM: Wolf Virkki - Creative Director Interior Architects Fyra - Design